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How Do I Know Which Words/ads Are Most Successful On Google Adwords/analytics And How Much They Cost Me?

Written by on May 05, 2011
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I’m using lots of keywords and several campaigns in Google AdWords. How can I tell in Google Analytics which ones are helping me accomplish Goals and at what rate?
Please walk me through step-by-step where I need to look in Google Analytics.
Thank you!

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One Response

  1. Michael M says:
    December 24, 2009 at 2:39 am

    I’m using lots of keywords and several campaigns in Google AdWords. How can I tell in Google Analytics which ones are helping me accomplish Goals and at what rate?
    You have to make sure that you have Google Conversion tracking installed and running. Should be under “Tools” in your account. What is your goal? Sales, PR?
    Google Analytics will give you an idea what people are doing on your site, how do they navigate, where they are coming from etc.

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